Da t a mon e ti z ation c a p abili t y building
Manu f ac t uring: PLM-ERP-M E S - B oM/ B oP
I n t ernal decisions: supply manageme n t
P r oduc t / s ervi c e a ss o r tme n t and inn o v ation
Mar k e ting
I n t ernal decisions: demand manageme n t
St age 1: I n t ernal decision-making suppo r t
St age 2: Ex t ernal r e v enue s ou r c e d e v elopme n t
N e w r e v enue s t r e ams
Media / mar k e ting with thi r d- p a r t y ad v e r ti s e r s
Insig h t s f or o ther thi r d p a r ti e s ( e . g.: i n v es t o r s , p r o f es sional s ervi c e s
C u s t omer insig h t -dri v en n e w p r oduct and s ervi c e e x p ansion
Mar k e ting
S upplier insig h t s
Adja c e n t financial s ervi c e s f or c u s t ome r s b a s ed on p r oduct pu r cha se s
P r oduc t - adja c e n t s ervi c e s ( e . g.: r e p ai r , su b s cri p tion s )