D2Ccapabilities
Commercial
Operations
Enablers
Merchandising
Pricing
Marketing
Fulfillment
Operations
Dedicated support channel
Integrated payment system
Product variances
Integrated pricing model
Price optimization
Attribution
Machine learning
V isualization
Advanced analytics
Campaign analytics
Social listening
Flexible peak capacity
Drop ship
V alue-added services ( V AS)
Order notifications
Priority D2C capabilities
Other D2C capabilities
Source: E Y -Parthenon analysis
B
C
A